01 - Hypotheses Forming
Do a context understanding and list of hypotheses based on the Sayubox data.
Platform
Role
Industries
Sayurbox is an application platform for the distribution of fresh products such as vegetables, fruit and other basic necessities.
Approach
Do a context understanding and list of hypotheses based on the Sayubox data.
We proceed to the moodboard, and explore the design, from the existing context
This process is carried out to determine whether the application that has been designed is in accordance with the predetermined scenario, and ascertain whether there are still features that the user is still confused about.
After usability testing was done, we were able to find some flaws in the application and from these shortcomings we immediately fixed it again
From the data provided by the Sayurbox team, the main problems are :
3 Bigest current segment by age:
● 23 - 27 y.o 19%
● 28 - 31 y.o 25%
● 32 - 35 y.o 20%
Not really into e-mail, familiar with phone number. Mostly use phones for a few main purposes (e.g Whatsapp for communication, social media -> might inform us design-wise that the login process should be as familiar as login to social media platform)
02 - UI Design
In this redesign of the login or register page, we chose to remove the banner that previously
existed in the application, because the banner does not have any information and takes up a lot of
space.
In this case, the user can enter using the cellphone number and email in the 1 form provided. And we
also changed some of the login or register button options (login with google, facebook, and apple)
to make it simpler and more minimalistic.
This feature helps the user to be able to add several addresses in the Sayur Box application. So that the user can save several addresses to buy the desired vegetable. Users can also change and delete previously added addresses. And users can label their addresses.
More project from Cheers Design 🥂
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